Well it's not heavy, but it is important it takes only three primary steps to get started:
- defining your ideal audience
- finding out where they like to congregate online as well as offline
- choosing your communication channels accordingly
You'll find that when you send the right message to the right audience, at the right time, in the right place, you will experience more success in reaching your goals.
Defining your ideal audience - According to Inc.com this is the formula:
- Look at your current customer base
- Check out your competition
- Analyze your product/service
- Choose specific demographics to target
- Consider the psychographics of your target
- Evaluate your decision
- Use Additional resources as needed.
Finding out where they like to congregate online as well as offline
Well needless to say if you know who your looking for it will be easier to find them! Still there can be some challenges here, so let's say your target audience loves to hang out at the country club and for some odd reason you don't have membership ... I'd dare say that many of the other vendors for the club are not members either, but that doesn't stop them from making business relationships and it shouldn't stop you either!
Choosing your communication channels accordingly
We know that communication is the key to most great relationships, but if we use the "Country Club" crowd as an example, how can you realistically build communications channels with them?
A Forbes.com article describes ways to overcome this challenge very nicely with:
The 7 pillars of connecting to anyone:
1. Be genuine
2. Provide massive help
3. Pay ridiculous attention
4. Connect with people close to the people you want to connect with
5. Persistence wins most battles
6. Make real friends
7. Remain unforgettable
These may seem like lofty goals, but they are necessary building blocks Content Distribution Strategy! Whether you are aiming to pitch to your neighbors or preparing your curtsy for a meeting with royalty, if you want to strategize about it, let's do it!