It's true. Start planning for the outcome of your success by answering questions about your goals, your expectations and what you are anticipating from your efforts.
Of course, if you are a street vendor, then sales from people passing by could be your only objective... hopefully you have loftier goals.
Although the specifics are unique to each business, no matter what path you take, it’s a journey of many steps. Remember our conversation about the 12 “touches”? Then you’ll need be prepared for each touch to be the “magic touch”. Your contingency plan should have several “side roads” or contributory inlets and outlets to take your prospective client to the next level.
Creating your plan can seem a bit overwhelming if you are not prepared, but there are also lots of tools to put into play. You'll hear terms like “sales funnel” and CRE (Client Relationship Expectancy), or CLV Customer Lifetime Value; and so on ... literally dozens and dozens of ways to create plans for “what happens after they say ‘YES’.
Here are three important areas that we've discovered, all having to do with good old-fashioned passion for your business:
- Keep “relationship building” in the foreground. Let the quality of your “product/service” stand for itself. Believing in your product/service will allow you to concentrate on the relationship.
- Stay focused on a single CTA. Concentrate on your journey of stepping, from one “touch” to the next.
- Keep your goals in mind along with your written plan on how each “touch” relates to your final objectives. Remember ..."If it's not in writing, it's not real".
We are ready to help you plan the outcome of your journey to more productive follow ups. Like every other journey, the more times you successfully make the trip, the shorter it seems. Soon you’ll be getting CTAs answered and you’ll be growing your business.
Schedule your strategy call today!