Exactly what is a Beacon? A way for businesses to communicate with consumers, INDOORS by using battery-friendly, low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet. The business uses a low-cost piece of hardware, or even a sticker — small enough to attach to a wall or something even smaller to communicate with the consumers device.
The result is that customers can order and pay for products, food, etc., hands-free. They can open a tab, get special offers — all without lifting a finger.
How will Beacons work for small business owners? It can depend on your location, but if your business is in a mall, you’ll be a great candidate. Beacons are poised to transform how retailers, event organizers, transit systems, enterprises, and educational institutions communicate and. consumers might even want to deploy them as part of home automation systems.
Who’s got the wrap on this technology? According to Business Insider, and some other experts, Apple has got it in the bag, but as technology goes iBeacon supports Android and because most smart devices now have base technology which is BLE or low energy Bluetooth , many other companies are making Beacons available.
Here are some links to professional watchers of this technology (some are also service providers):
BusinessInsider.com "BEACONS: What They Are, How They Work, And Why Apple's iBeacon Technology Is Ahead Of The Pack"
ElPassion.com: "How small Bluetooth Beacons can make a big impact on your Business"
Mashable.com: "Will Apple's iBeacon Change the Way We Shop?"
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