A Landing Page or a Home Page? - #12

Similar to an airplane landing strip, your Web landing page should have only one purpose…to guide people directly to your contact list.

No argument, Home pages have their place, but for getting people to take action, a dedicated landing Web page helps users focus on one and only one Call-to-Action. Most web applications have a "landing" page template included, however for various reasons many small business owners do not take this jewel out of the box, polish it off and reap from it's sparkling benefits.

A landing page often conjures up visions of extra time, extra effort and extra money being spent, and while some of that these may apply, the results can bring immeasurable benefits.

You'll find some Pros and Cons online about using landing pages, but I want to be clear that here I am not talking about using a software that specifically creates/generates landing pages.  They can be fine too, however we believe using them (for a business that has a perfectly good Web site)  that this is an extra expense and not essential for growing your contact list.

Here I am referring to a landing page as a Web page that a part of an existing, well designed Web, but the page is dedicated to a specific call-to-action, i.e., a landing page.. 

here are just a few of the benefits...

• You can keep your landing page focused on one CTA which should make it fast loading.
• Fast loading is essential with Facebook ads – Facebook skips pages that take longer than 3 seconds to load.
• Your visitors will see your call to action immediately on the page
• An excellent way to increase traffic to your primary Web site
• Draws attention only to the information that requires action
• Perfect for installing a countdown widget
• No additional work required if your site has already been optimized for Google
• Easy to maintain the look and feel of your brand with no extra designing
• No need for a special URL
• Allows easy integration with your database tracking system (assuming your system is supportive)

If you have any questions about the concept of using a landing page to drive more traffic to your Web site, schedule a strategy call and let's talk about the Pros the Cons and the possibilities!